Experience the history of the world's most famous beverage brand at the dynamic, multimedia home of the more than 130-year-old secret formula for Coca-Cola. Get closer than ever before to the vault containing the secret recipe, view more than 1,200 never-before-displayed artifacts and get a behind-the-scenes look at the bottling process. Take a trip around the world in a thrilling 3-D movie experience and tempt your taste buds with more than 100 beverages from around the world. Inside, you'll find there's a secret recipe to everything Coca Cola does.
Your nose will be your guide in the brand new Scent Discovery exhibit at The World of Coca-Cola. In this exciting experience, a Coca-Cola Ambassador will lead your small group to guess the origin of a variety of scents. Your guide will also educate you on the anatomy of smell – from reception to perception – and help you determine which aroma profiles and Coca-Cola beverages may be your new favorites! Make plans to visit the World of Coca-Cola in Atlanta, Georgia at Pemberton Place® to discover it all for yourself.